How to Find the Highest Paying CPC Keywords for Your Niche Website

You have decided on your niche or you are still in the early stages of research. Here is a very easy way to find the highest paying CPC (Cost Per Click) keyword for the most popular advertisement platform, Google Adsense. Finding the highest paying CPC is key to monetize your niche website.

The keyword tool is part of Google Adwords. It’s primary purpose was designed as a tool for publishers (Adwords clients) to estimate their average price per click to run their ads. So if you are trying to monetize your site, it is critical that you learn to utilize this keyword tool since it will tell you absolutely valuable statistics on search volume on certain keyword phases, the CPC of the keyword or phase, etc.

So how do you use Adwords – Keyword Tool?

1. Click here to log on or type the following into your browser (I’m not sure why but I get issues with Mozilla on this site occasionally so I prefer IE on this web application): https://adwords.google.com/select/KeywordToolExternal?defaultView=2
2. Now enter your niche or a keyword that defines your niche site.  Note you can enter a word or a phrase related to your niche site.  If you enter multiple words or phases, you will have to separate the different words / phases with a different line.  For this post, I will enter “Plasma TV” and “Mounting a Plasma TV”.
   

   Google Adwords - Keyword Tool

   Enter your words into the box in the center of the screen, separate the phrases on different lines, enter the Captcha and click the “Get Keyword Ideas” button.

3. On the right side of the screen, there is a drop down box titled “Show/hide columns,”.   Click on this box and choose “Show All” .  This adds all the valuable columns that you will need to make a decision on what keywords or key phase to target for your niche website.
   

   Google Adwords - Keyword Tool - Display All

4. Next you would want to sort the highest CPC, click on the “Estimated Avg. CPC, this will put a down arrow on top of the “Estimated Avg. CPC.  The down arrow represents the a descending order for that keyword or key phase.  Note you can sort the other columns such has “Search Volume Trends”, which can be useful to determine which keywords are searched the most.  Below is a screenshot.
   

   Google Adwords - Keyword Tool - Display Highest CPC

5. Utilizing steps 3 and 4, you can now see which keywords have the highest average CPC on Google Adsense or the highest search volume on Google in your niche.  This can help you decide which topics to write about for your niche site.